Ten Top Tips for Tourism in the Valley
Top Ten Tourism Tips
1. Rossendale's tourism attractions are advised to target their information within strategic locations such as the airports, train stations, and destinations such as Bury, Manchester and the Trafford Centre so that it is more readily available to potential visitors.
2. Accommodation providers are encouraged to work together more and to utilise the Lancashire On-line Information Service (LOIS) to provide on-line booking facilities for visitors.
3. Accommodation providers are encouraged to produce promotional literature to promote themselves to potential visitors.
4. Visitor attraction are encouraged to work together to provide linked activity packages including transport, accommodation, food & drink, attractions and costings and make these readily available to potential visitors using marketing methods. For example the creation of a 'Living Legends' package.
5. Agreement between retailers and other attractions about consistent opening hours including consideration of Sunday opening to boost the tourism trade.
6. Attractions in Rossendale need to become more aware of the marketing opportunities provided, by developing stronger linkages and knowledge of Lancashire wide and Northwest regional tourism initiatives
7. Accommodation providers and attractions need to work together more closely to increase visitor spend in the borough.
8. Attractions in the borough should fully exploit the opportunities that exist to develop and benefit from organised events in the Borough.
9. Attractions in Rossendale should maximise the strength of the 'Ski Rossendale' brand to attract people to the area.
10. Attractions are invited to use the www.visitrossednale.co.uk website to promote their attraction and any events they are organising.