Rossendale Borough Council has launched a new signage and wayfinding project in Waterfoot as part of the UK Shared Prosperity Fund (UKSPF), a government fund designed to support local economic growth.
The project commissioned a package of new art installations and bespoke signage, designed to strengthen the town’s identity and celebrate its cultural heritage.
The artwork includes a series of 12 heritage‑focused informational boards. These highlight historic landmarks such as Booth Fold, Gaghills Mill, Little Venice, The Thrutch, The Heys and Mytholme House, with content developed in collaboration with local historian Stephen Oldfield.
As part of the commission process, artists with strong connections to Rossendale were invited to design permanent, functional signage pieces within the proposed area. One of the successful applications was local artist Jasper Howard, who is heavily involved in Rossendale’s arts scene. Other projects supported through the funding include a series of mosaics around the town centre, a new panel installation over the river, a video documenting students creating artwork, and a new bench and feature stone which are due to be installed shortly.
The signage forms part of a wider arts programme in Waterfoot aimed at developing a strong brand identity for the town, drawing footfall to arts trails and arts‑led events, improving links to the surrounding countryside, and creating walking routes around the town. The project also supports the ambitions set out in the Waterfoot Masterplan to establish the town’s role as a visitor experience and destination.
A launch event will take place on 30th May at the Rossendale Art Trail festival and will feature a guided historical trail of the landmarks included in the signage project, led by Stephen Oldfield.
Councillor Nick Harris, Lead Member for Economic Development at Rossendale Borough Council said: “This project is a fantastic example of how the UK Shared Prosperity Fund can support local creativity and celebrate our heritage. The new signage brings Waterfoot’s story to life and helps residents and visitors explore everything the town has to offer.”
“I want to thank everyone involved in developing the project, especially the local artists and partners who have shaped it. I’d encourage people to come along, take part in the launch trail and continue supporting Waterfoot’s growing arts and cultural scene.”
Local artist, Jasper Howard added: “"The project celebrates Waterfoot’s rich history through a series of historic signs written by Stephen Oldfield, alongside contemporary artworks that add to the town’s cultural landscape. The project was inspired by walks with Stephen around Waterfoot, which opened my eyes to the depth of history, stories and character of the place I live. I hope the signs encourage others to experience that same sense of discovery and connection to the town."
A map of the signage destinations and further information about the project and each landmark can be viewed at Waterfoot Signage Project.